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There is bound to be a time when every business will have a low ranking. The precise cause may not be known, but a solution is available. With some effort, any website can be transformed back into the traffic generating machine that it once was. With a little knowledge of how search engines function and by using the right keywords, the damage can be repaired. It is almost to the point where companies need a full-time writer with a firm understanding of SEO (search engine optimization) to draft the content necessary to promote your business. But, if you have a creative streak, there is no reason why you cannot do this yourself. You just have to be careful to have enough keywords, but not too many throughout the copy. A few tips to consider... Everything you thought you understood about writing, forget it. Web copy needs to be conversational in tone meaning traditional no-no's such as fragments and sentences ending in prepositions are all right in this format. Be careful to employ a font that doesn't hurt the eyes of your readers. Fonts like Verdana, Arial, and Times New Roman are good for web copy. And remember, you want the content to flow so that the reader does not get confused and need to reread things. Search Engine Optimization Friendly A good thing to remember when writing SEO copy is that it is better to use less to say more. Many surfers merely scan the content for important points so there is no need for long paragraphs. Leave out any language that makes you sound like an intellectual and just use the basic commands of the English Language. Paragraphs: at least 3 sentences but not more than 5 Headers: 5-8 words Sentences: should not exceed 20 words Total words: 350 The keyword problem seems like an unending vicious cycle that can make you ill at times. What are keywords anyway? Who uses these keywords and what search engines would it be best for me to use. And on, and on.... Search engines generally have a little box where you may type in a keyword or a keyword phrase in order to locate websites. So, if you typed in "mechanic" or "repair professional", the search engine would find all websites that have those words in its content. Keyword positioning on each page plays a role in determining how long it takes the search engine to locate your site. Prior to starting, you want to list all of the words that could possibly be associated with the goods or services sole on your website. These words need to be realistic. A bona fide web copy writer can weave these words in and out of the content so that the copy reads well and is informative at the same time. You need to make your home page the focal point. Headings should have no fewer than 6 words but not exceed 8. Make sure your keywords appear in the heading but make sense doing so to increase your odds. Acting as a sales letter, this page needs to be easy to read yet clear and to the point. Introduce your visitor to your business as if you were chatting with a friend. But, fill the content will keywords that flow, weaving in and out of paragraphs. Big Mistakes Crafting effective web copy takes time and a lot of practice. It is a huge mistake to take a stab at writing web copy without an understanding of how keywords actually work. Your pages will have a lot of keywords but make no sense and people will not visit your site. Selling is about educating customers about the benefits of buying from you. Don't waste time on the features, they can learn about them in later pages. People always want to know what is in it for them should they buy from you so this is what you need to concentrate on telling them. Not editing your web copy properly can also be a huge problem. Grammar errors leave a poor first impression. Rule of thumb is to have a second party review your work, and be consistent! Remember, web copy is merely a serious of informative pages. Each page on your website invites the visitor to go one step further. Ultimately, you hope they will purchase your product or service. But if search engines are not reaching you, you'll never have the opportunity to introduce potential customers to the benefits.
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About the author: Vlad Ehrsam writes exclusively for Full Info on Business, there's a wealth of knowledge on the website, plus while you're there sign up for the free newsletter. Click here to get your own unique version of this article from the business Articles Submissions Service
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