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Change Management for Your Brand
Frequently change management practices stop short of considering the impact that change has on one of your most important assets - your company's brand. This article presents an innovative approach to brand management, extending change management practices to include brand promotion strategies.
Change Management for Your Brand
Frequently change management practices stop short of considering the impact that change has on one of your most important assets - your company's brand. This article presents an innovative approach to brand management, extending change management practices to include brand promotion strategies.
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