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ilker Billurcu's Articles in Self Improvement
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The contextual observation is a hamburger
The problems of the ethnography as method applied to marketing and the innovation technology is, mainly, of times and costs. A ethnography is basically a technical analyst who submerges in a culture or a group for "observing" and "describing" what people make, how they behave and how they interact to each other, to understand her beliefs, values, motivations and perspective in the context in which these take place and how these can vary at different moments and circumstances
The contextual observation is a hamburger
The problems of the ethnography as method applied to marketing and the innovation technology is, mainly, of times and costs. A ethnography is basically a technical analyst who submerges in a culture or a group for "observing" and "describing" what people make, how they behave and how they interact to each other, to understand her beliefs, values, motivations and perspective in the context in which these take place and how these can vary at different moments and circumstances
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